Amrita was born in the Rao family on June 7, 1981 in Mumbai, She speaks Konkani. She comes from a well to do Hindu family. Her dad owns an Advertising Agency.
Amrita did not want to purse any career with Bollywood as she wanted to graduate in psychology, which she eventually did.
No stranger to cameras and bright lights, she has modeled for approximately 35 advertisements. Her first assignment was for Fairever Face Cream. Amongst other assignments that got her noticed were Hindustan Lever's 'Close-up' Cadbury's Perk, & Nestle Bru Coffee. Ken Ghosh approached Amrita for his debut movie Ishq Vishq after seeing her in the perk commercial, where she plays a hungry bride eagerly awaiting the arrival of her husband on the religious occasion of 'Karva Chauth'. Ishq Vishq was a world-wide hit and made her famous virtually overnight. Amrita Rao is also a Brand Ambassador for D'Damas Gold Jewellery, Parachute Hair Oil, and Miss Players Apparels.
Her other hit movies 'Masti', 'Main Hoon Na' & 'Vivah' added to her popularity and stardom. While 'Pyare Mohan', 'Vaah! Life Ho To Aisi', 'Shikhar' 'Deewar' were average at the box office. So far she has won 6 awards, mostly related to her performances in 'Ishq Vishk' and 'Vivah'.
Barely 12 movies' old, she is already quite well-known for her skilled performances and her dancing talent. Madhuri Dixit went gaga over her performance at the Filmfare Awards 2007. Renowned artist M.F Hussain chose her as his Muse and theme of paintings after Madhuri Dixit.
She also has a Telegu movie to her credit which turned out a huge box office hit. She is fluent in English, Hindi, Marathi, and her mother-tongue, Konkani. She is passionate about reading short stories. Allergic to spicy Indian food, she prefers bland continental, and loves dessert such as Gulab Jamun
She has co-starred with Shahid Kapur, Zayed Khan, Shahrukh Khan, Vivek Oberoi, Akshay Khanna, and Mahesh Babu.
A winner of the prestigious Dada Saheb Phalke Academy Award at the young age of 25, Amrita Rao is all set for her successful innings at Bollywood.
Brands modeled for: Hindustan Lever's - Close-up, Godrej - Nikhaar Soap (2 ads.), Nestle - Bru Coffee, Wringly Chewing Gum, Anne French, Fena Detergent, Jolen Bleach, 3 Roses Tea (South India), Johnson & Johnsons - Clean & Clear Face Wash, Proctor & Gamble - Pantene Hair Wash, Cadbury's - Perk Chocolates, Parachute Jasmine - Hair Oil, Domino's Pizza, HMT Watches, Allukas Jewellery (South India), and Allapet Jewellery (South India).
Amrita Rao's younger sister Preeta Rao is a journalist/columnist and a movie critic.
Is a vegetarian.
Marriages are forever, they should be forever. I think marriages are falling apart these days because egos have become larger than life. Women have become independent and so they easily walk out of relationships. Earlier the woman would totally depend on the man. There will be ups and downs in marriage and we should deal with it gracefully. Selfishness will leave us lonely at the end of the day. In my profession, girls are more committed; if they see someone or are married then they stick to their commitment. Guys just get carried away. So it is very difficult to say whether I will marry an actor. There are a few successful marriages in the industry too, but still... I feel that the first choice should be the last choice and that is also the reason why I haven't got a boy friend. If I decide to go around with a guy, I would want to marry him otherwise it doesn't make sense. So not just marriage but I must say that relationships are forever.
On Shoaib Akhtar: He is decent looking, but I don't know about his sex appeal. You need to have a good personality and moral qualities, apart from looks to be sexy. He is a good cricketer, but I don't think he is sexy.